Tracy Davidson has spent 25 years in the media industry focused on reporting news and headlines that are relevant to all of us. She has always been passionate about consumer news and dedicating much of her personal time to help make the Delaware Valley a better place to live and thrive.

Her career began as a radio host at several small stations in Upstate NY and then moved into television as a News Anchor at a CBS affiliate also in NY. Tracy has since become a five-time Emmy award-winning News Anchor and Consumer reporter for NBC TV 10 News.

In 2008, she was awarded the very prestigious “Best News Anchor” Emmy for the Mid-Atlantic Region and currently sits on the Board of Directors for the March of Dimes. She was awarded the Sister Mary Vera award for her support and dedication to the women and children of Vera-House. She was honored by another domestic violence shelter, Laurel House, for her work and support of the non-profit organization, and is a staunch supporter of the fight against breast cancer as her Mother is a survivor.

Tracy continues to support her passion for helping consumers by creating and attending events such as “The Great Shredder Event”, “The Money School”, small business seminars, DTV Transition help clinics and Phone Banks. These events are attended by thousands of people just like you and me every year because we find them informative and important.

Tracy Davidson is an accomplished News Anchor that works and lives every day to keep each of us informed on the consumer issues that are relevant and important during these tough economic times. She subscribes to a philosophy that centers on staying grounded on the issues that we all face and then delivering content that can help us all make better decisions. The Delaware Valley is a better place to live and work because of the work that she has done throughout the years.

• Do you wake up to a closet filled with nothing to wear?
• Do you have an image that has nothing to do with the
  person you are?
• Do you get overwhelmed with choices and intimidating
  retail sales people?

Join Megan in this fun and informative presentation!

Through years of experience, Kristel Closets, Inc. has created a three step process that works for everyone (yes, even you). Founded by Megan Kristel, Megan will help you define, update and maintain your image. Megan will show us how to wake up to a closet full of clothes we love to wear, make better decisions when shopping and dressing and best of all, feel more comfortable in our own skin with a renewed sense of confidence.

Spring Training isn't just for the Boys of Summer! - This dynamic Spring Training session may just land you the perfect pitch! Veteran media relations specialist, Pam Carroll of Carroll Consulting Group will give your media relations a boost and help you get the word out about your company. From tips to tactics, this business communicator covers all the bases of effective media relations for today's business owner.

• Discover strategies to boost your media relations
• Hone the skills needed to be the best spokesperson for your business
• Gain insight into what type of stories the media is looking for
• Find out how to package your corporate message for the media
• Learn to write press release copy that captures the media's attention
• Put these pitching tips to work for your business

An accomplished public relations and marketing strategist, Pam Carroll has been packaging corporate messages for more than 20 years. As chief creative officer of Carroll Consulting Group, Pam helps her clients build their businesses with effective public relations and marketing strategies. Her firm offers full service public relations plans, strategic planning and public relations coaching, expert media relations, marketing and content management. With expertise in the healthcare, education, insurance, non-profit, association, professional services, and small business sectors, Pam also leads marketing and public relations seminars for individuals and corporations. Before establishing her expertise in healthcare public relations, Ms. Carroll worked as a journalist for the Philadelphia Inquirer and the Daily Local News and honed her broadcast news and production skills at 6ABC in Philadelphia where she had the privilege and honor to interview New Jersey Governor Tom Kean.

Ms. Jessum is Of Counsel at Stradley Ronon Stevens & Young, LLP in Philadelphia. Ms. Jessum's practice is concentrated in patent, trademark, copyright and trade secret matters. She represents chemical, pharmaceutical and biotechnology clients in both intellectual property litigation and transactional matters, including licensing, client counseling, and patent and trademark prosecution. Ms. Jessum received her bachelor's degree in chemical engineering and applied science from Lehigh University in 1992 and her master's degree in biopharmaceuticals from University of Pennsylvania in 2004. She was awarded her law degree and Certificate in Intellectual Property Law from Chicago-Kent College of Law, Illinois Institute of Technology in 1997. Ms. Jessum is admitted to practice in Pennsylvania, New Jersey, and Illinois and before the U.S. Patent and Trademark Office.

According to Google, 88% of all prospects start their search for a new vendor with a Google search. If you want to know how to get your companies name on the first page of Google, this is a presentation you just can't miss...

Overview:
The internet has changed the way prospects look for new companies to solve their challenges. It has forever changed the ways small businesses will promote themselves. Join Eric Keiles, Chief Marketing Officer for Square 2 Marketing as he coaches you on the easiest and most affordable way to let people find you on the internet.

What you will learn:

• Multiple ways to market to new prospects and clients via the web.
• Common internet marketing mistakes that small- to mid-size companies make and how to avoid them.
• Examples of "remarkable" marketing that you can do today to grow your business.
• Answers to your most burning marketing and sales questions.

Eric Keiles is a leading sales and marketing strategist focused on pioneering a new breed of business solutions. Eric, along with his partner Mike Lieberman, coined the concept, Reality Marketing™ to describe how small- and medium-sized businesses can utilize cost effective marketing tactics to achieve dramatic growth. He is the editor of a weekly newsletter reaching over 15,000 business owners and entrepreneurs focusing on this topic. Eric is also the author of a paradigm shifting book, Reality Marketing Revolution.

A gifted entrepreneur, Eric has founded and grown four companies since 1997. He and his partner have grown Square 2 Marketing, the company they founded in 2002, from a boutique agency, to a full-service developer of comprehensive marketing strategy and tactics. Prior to founding Square 2 Marketing, Eric founded The Stitches Catalog and The Logo Workshop, two national graphic design and promotional products companies. Eric sits on the Board of Directors of the Philadelphia Chapter of the Entrepreneur's Organization, is the Entrepreneur's Forum of Greater Philadelphia's Marketing Chairman, and is an advisor to several chambers of commerce.

A popular writer and public speaker, Eric has provided expert insight on panels and radio appearances throughout the national business community. He also hosts Square 2 Marketing's monthly free workshop series to help business owners learn effective marketing strategies for their businesses. He has also been a guest lecturer at St. Joseph's, Widener and Villanova University's MBA Program, discussing advances in the entrepreneurial marketing space.

In this presentation, you'll learn the nuts and bolts of the world of speaking. Whether you want to speak in order to create more clients OR because you truly have a message for the world, this workshop will give you the basics:

• How to start-up and manage your speaking business
• Creating your One-Sheet
• Marketing to the right group
• How to turn free speaking engagements into paid speaking engagements
• Finding organizations and clubs that book speakers
• How to set and negotiate higher fees
• How to stand out from the competition

Ann Fry, lives in New York. She has been a psychotherapist, a College Professor and for the last 15 years has been speaking at conferences and corporate meetings and coaching individuals and executives. In the world of speaking,Ann is known as "The ReInvention Hotshot!" She has reinvented herself many times, most recently when she moved  to New York to start over. She is the author of Laughing Matters: The Value of Humour in the Workplace , of her personal reinvention memoir:  Sixty, Sexy, Sassy and Free: A Real Woman’s Story of ReInvention  and a ReInvention workbook called When You Want Things to be Different:  7 1/2 Steps to Transcend the Status Quo.  

While "tweeting" itself is relatively easy to do, there is definitely an ART to it that you'll want to learn in order to do it right. Don't jump in blindly not knowing how to benefit from thousands upon thousands of other "tweeters" hungry for what it is you have to offer!

In this presentation, you'll learn:

• Helpful tips on the basics if you're totally new to Twitter--including how to set up an account, a primer on Twitter "lingo" and tweeting how-to and etiquette
• A few of the applications and tools that will make tweeting so much easier and more fun
• How to get more followers---and why this is a good thing for you and your business!
• The best ways to build your credibility and expertise---one tweet at a time
• How to avoid the most common mistakes people make on Twitter that lose them followers
• How to find and follow people in your target market so that they are able to hear your message
• What to tweet about...and more!

Christine Gallagher is an Online Marketing and Social Media Consultant, Trainer and Coach. She teaches small business owners and professionals how to boost their business and their profits by using online marketing and social media tools to communicate effectively and authentically. Her mission is to teach others how to gain more time, money and freedom by leveraging the power of the Internet.

Participants in this workshop will learn strategies to:

• Get more clients without investing more money or giving up your family life
• Make yourself so "attractive" to clients that you no longer have to pursue them through traditional avenues
• Build a network of loyal, enthusiastic clients and referral partners
• Run your business so that it grows in any economy
• Get more and bigger "yeses" from prospective clients

For the past ten years, Sandy has been speaking to and training professional and sales organizations throughout the United States, and coaching individual professionals--helping them learn to attract and retain all of the quality clients they want, regardless of economic conditions. Sandy was a practicing lawyer for more than fifteen years. After a year of disability caused by his battle with colon cancer and complications from surgeries, he figured out that his passion was for helping professionals who are good at what they do, but either struggle to grow or burn out in the process. Sandy's first book, The High Diving Board: How to Overcome Your Fears and Live Your Dreams, acknowledges that one of the greatest barriers to success for professionals of all types, including sales professionals, is fear. He has helped thousands of people take their first steps to a better career or business and a better life. His new book, Become a Client Magnet: 27 Strategies to Boost Your Client-Attraction Factor, addresses selling for professionals and entrepreneurs who think "sales" is a dirty word. Sandy teaches his clients to attract clients, rather than pursue them.

Are you delivering the right message to your customers?
Are you always reinventing your messaging?
Do you want to attract more business?

Branding BOOTCAMP is a one hour creative critique of your business brand. Join us as we...

• Talk openly and honestly with the goal of helping each other achieve more success in the marketplace.
• Hear what people think of your brand, business collateral and websites.
• Learn why they do or don't react to your messaging.

Together we'll come up with great ideas on how to improve our brand presence and build our businesses.

About Chanin Walsh:
BROWN DOG DESIGN owner and "Creative Alpha" Chanin Walsh has been helping businesses evolve through strategic Graphic and Web Design for over 20 years. Possessing an uncanny ability to listen and understand clients' needs, she executes projects with unbridled passion and creativity.

Walsh's accomplishments represent the power of one person to help many. She founded The Women's Business Forum of Bucks County, First Friday Doylestown, the charity event, "Doylestown Blue Ball", and also serves on the Board at Planned Parenthood Association of Bucks County, and has served on committees for the Bucks County Historical Society and Twilight Wish Foundation. BROWN DOG DESIGN specializes in Logo Design, Corporate Collateral, Advertising and Website Design. From her scenic studio overlooking the Delaware River, Chanin can be reached at 215-297-8060 or chanin@brown-dog-design.com

In this presentation, you'll discover new ways of creatively doing business through barter. Whether it's marketing, promotion, gaining clients and customers, or simply wanting to try something outside the box, bartering can be an integral part of growing your business. In a tough economy, it's also a practical method of doing business. This workshop will focus on creative ways to bring barter into your business:

• The "who, what, where, when, and why" of barter.
• How bartering can increase business.
• Establishing relationships through bartering.
• How volunteerism and barter can go hand in hand.
• Promoting your business through barter.
• How the economy can be good for barter, and barter can be good for the economy.

LisaBeth Weber is nationally known for her work in creatively raising awareness about issues galore, through her artwork, and with her voice, both as a writer and a performer. She instinctively conceives different ways to pursue business, often bringing non-conventional ideas into a classically traditional approach. LisaBeth has taken her artistic pursuits and marketing strategies to the next level, offering creative business consulting to those who are looking to bring fresh ideas to growing their business. Sharing her knowledge and experience across the spectrums of marketing, branding, networking, and "being in the buzz", LisaBeth helps entrepreneurs spark interest in their brand, organization, and company. LisaBeth's ongoing mission is to "make a living while making a difference". Known for her "pins for causes", she has designed and produced pins that have been worn by Hillary Clinton, Gloria Steinem, and Madeleine Albright, to name a few. In 2008, she was selected as an artist to create an ornament for the White House Christmas Tree. LisaBeth is a freelance writer and has written for publications/organizations that include PC SOLUTIONS, BUCKS COUNTY WOMAN, THE NATIONAL SEARCH DOG FOUNDATION, and more. She has worked in Theater Management at the Sundance Film Festival since 2006, and was a guest blogger from Sundance for NBCPHILADELPHIA.COM. LisaBeth is also a musician, has had two songs played on NPR's Cartalk, and has opened shows for over 50 national acts, including Nanci Griffith, Ralph Stanley, and Roy Clark. Her latest CD, THE FIRE TOWER SESSIONS, was produced and engineered by Grammy maker, BIL VORNDICK. LisaBeth is also an illustrator, photographer, and lettering artist, and has her own font with the INTERNATIONAL TYPEFACE CORPORATION, called ITC "weber hand", which can be seen at www.fonts.com. She has a blog called, www.freelancepicnic.com where she blogs about entrepreneurs and freelancers of all types. LisaBeth has completed three walking marathons (26.2!) for the Leukemia/Lymphoma Society, volunteers her time, and is proud to serve on the Board of the Women's Business Forum.

This session will help you explore professional opportunities, choose your path and execute your plan. You will get insight into what it takes to run a company, as well as bring you up to speed on the current job market.

We will discuss:

• the pros and cons of business ownership vs. employment,
• what it takes to be a successful entrepreneur,
• the steps needed to re-enter the professional workforce, and
• balancing work and family.

Jamie Broderick is a CPA and a graduate of Rutgers University with an accounting and economics degree. Her business experience includes audit, finance, general accounting and tax. She has also served on the Board of Directors for several nonprofit organizations including the Junior League. A master networker and promoter of women, Jamie is now the fearless leader of Network Now, a 200+ member networking organization located in Bucks County PA. Network Now offers networking, training, referrals, promotional opportunities, advertising and encouragement to women who own their own business, serve on nonprofit boards or are in career transition.